Awesome Hank
How would you like to pay for traffic to your Internet business for as long as it survives? If that sounds like a bad marketing advertising strategy you should be integrating search engine optimization into it.
Everyone knows that Google gets the majority of traffic online today. When you look at a Google page the ads you see across the top and down the right hand column are paid ads.
Business owners are purchasing Google Adwords and placing ads for targeted keyword phrases. This is a fast wasy to make money quick to stay on page 1 of Google for any keyword phrase you want to target.
Google must do pretty well selling these ads because Forbes estimates the value of their company at $220 billion. Considering that Google is barely over 10 years old that is pretty darn impressive.
When you go down the middle of page you see organic results. These are websites that Google feels have earned the right to be ranked for that targeted keyword phrase.
Internet business owners get a lot of traffic from these keyword phrases. As a matter of fact if you rank highly on page 1 of Google for a large number of keyword phrases you can save thousands of dollars in advertising costs.
Therefore you need to know what your keyword phrases people are searching related to the niche of your business. Then you need to begin to optimize everything you do around as many of these keyword phrases as possible.
When you do a blog post you should be titling the post with the keyword phrase in it. You should be bolding the keyword phrase in the first and last paragraph of the post as well.
If you build a new web page that title should include the keyword phrase in it. You should also have that phrase in the text you are listing on the page. You can even go so far as to bold, underline, or italicize it for additional emphasis.
If you are working at getting backlinks you should be hyperlinking the keyword phrases back to your website. You should also be hyperlinking those keyword phrases back to some of the inner pages of your website.
Whether you are a local business owner trying to get your business online, or an Internet marketer who is struggling to get needed traffic, integrating SEO into your marketing plan is smart. It is also imperative if you want to compete well into the future without spending all of your hard earned dollars promoting your business.
Following a few of these tips will help your Internet business grow and you will find it’s not that difficult to do.
Jeff Schuman helps Internet business owners make money online with article marketing, blogging, and free JV With Jeff Training.
Tags: advertising, Business, Internet, marketing plan, SEO
Posted in SEO · July 21st, 2010 · Comments (0)
Promotional products certainly should be one of the techiniques companies should be using for marketing. Many businesses in the UK are still using promotional products to promote their business. Most companies use promotional items as gifts to thank their clients for their business. This is a fantastic way of increasing the relationship with your clients.
Promotional products can be very useful if you are promoting the business in the local area you are based in. If you are looking for new clients then you can use products such as promotional pens, promotional mugs, promotional mousemats to the local community and businesses. This will not only increase the brand of your business but also will help you find your next customers.
The below are few examples how different businesses use promotional products effectively:
Banks give away free promotional items to their new customers. The welcoming gifts that bank provide includes promotional stationeries, promotional notepads and branded mousemats. These products can come in daily use for either business people or students. Those type of promotional items are perfect for their target market.
Bars and Clubs normally use promotional clothing items. Every time there is a new show or new promotion at their club, they give away free t-shirts of that promotion. Mostly clubs and bars target students because students love wearing these types of t-shirts hence the bars get brand awareness through this campaign. There is no doubt that the biggest customer base for bars and clubs are the students and this is a great way of finding your next customers.
Leaflets can also be called branded merchandise. It has the information of the business and also the offers of the products. Mostly takeaways, fast food centres, restaurants and massage parlours tend to use leaflets. Leaflets can easily be printed and it also costs lot less than any other promotional products. You can either pay the post office by selecting the area you want it to be posted or you can do it yourself.
Tags: advertising, brands, Business, Marketing
Posted in Marketing · July 16th, 2010 · Comments (0)