Awesome Hank
Search engines continue to develop and this means the way they index and rank web pages has also been transformed. In the past, all one needed to do to get ranked for a certain keyword was place Meta tags on your pages. Over a period of time, Meta tags were seen as no longer useful because they produced results that weren’t relevant. In today’s world, these tags aren’t as useful. These days, the search engines enforce their rules and regulation more than ever. This is why link building is key, and having good backlinks that point to your site if your goal is a high ranking. Google and other major search engines utilize various factors to ensure the quality of a page, and the largest is how many backlinks the site has and how relevant they are. You’re about to find out how to conduct effective link building and also how to achieve higher ranks with search engines. lening leningen
Using social media sites, you’ll soon find, is an easy yet optimized way to get great quality one way backlinks. There are many social media websites on the web that give you the opportunity to have a link to your site on their profile page. You can easily sign up for them and get started. Make sure your username has to do with your business or brand. This can be useful when you want to promote your business as time goes on. A lot of internet marketers get more backlinks in this fashion, but it shouldn’t be abused. It’s best to do it in a gradual fashion so that it can grow over a certain amount of time if you want the best results.
Another tip that you need to keep in mind is to get backlinks from only those site that help the search engines follow you. Are you lost? If you are a novice to search engine optimization, it may appear odd that Google sometimes forgoes links even though they are trendy. This can be due to a ‘no follow’ tag that website owners use to tell Google bots to skip over links on their site.
That’s why anyone practicing SEO will want to know what “no follow” and “do follow” means. It just doesn’t make sense to put hours of link building effort that won’t be even counted by Google. Some free tools online can let you know if a page contains no follow tags.
Sending your site to web directories is a system that sounds drab, but it’s a terrific way to get you lots of great backlinks. If you have the time and can put in the effort, add this on your list of link building methods. You can search Google for a list of good web directories. In essence, link building is the most popular technique for promoting your website. The Internet thrives on links and content, and when you combine these by keeping in mind relevancy and quality, the end result is free targeted traffic for life.
So, you will want to exert the effort and put in the time that’s required for link building because that will be a good investment.
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Tags: SEO
Posted in SEO · July 31st, 2010 · Comments (0)
With the appropriate knowledge and tools, the vastness of the Internet can be transformed from an arid wasteland into a fertile oasis. At first, the sheer size and abundance of the Internet may seem more like jungle, teeming with life and opportunities. Demand is high, running costs are low, and access to people seems limitless.
The problem is, you’re hardly the first to come to this realization. The first critical realization for anyone wishing to establish a platform online is the following; the jungle might as well be a desert unless you specialize. In this article I will detail how to begin to build a solid platform that will allow your venture to grow exponentially, gather interested, targeted traffic and allow you to broaden your oasis until the desert becomes a pasture.
For the remainder of this article, the arid wasteland will be known as competition (or saturation — take your pick), and the oasis will be summarized by the term niche.
If I build it, will they come?
Perhaps — given enough time. But don’t count on it. Popular search engines such as Google drive the majority of most landing page traffic. Traffic which originates from a search engine query is known as organic traffic, and is absolutely critical in determining the fate of most online ventures.
There are many factors which influence how well a given blog ranks in the search engines for any particular query. One of these is time. Thus, old domains have some inherent benefits in terms of search engine ranking.
But in terms of importance, the first issue we need to deal with is telling major search engines the basics about who we are, and what we do.
Keyword Research
Keyword Research should be considered the foundation of any online venture, and should be completed before anything tangible is even considered. But what are they, and why are they so important?
Keywords are how search engines decide what your landing page is about. Google uses a veritable horde of bots (or crawlers), which are small autonomous scripts that browse the Internet and categorize blogs based on content. One of the most important data collected are links, which give Google an educated guess about what that particular blog is about, and how relevant it is to a particular search query. For instance, by including the following link: internet blog marketing, I am telling Google that the landing page in question is related to that search term phrase. If the landing page in question has content that matches the anchored text in the link (the keyword phrase), then Google will take note and list the landing page on its index in for that particular search.
Important: Due to the fact that we’re just starting up, our back-links will be few and far between and Google may have a hard time finding us at all! Thankfully, the anchored text in a back-link (the keywords!) also tells Google what OUR blog is about, not only about the destination. The process by which we ensure that our website contains search terms relevant to our content, and the content of our link destination is a part of what is (I’m sure you’ve heard of it) known as search engine optimization (Search engine optimization). But more on that later.
Keyword Competition And Website Authority
It’s time to plan our company. In this case I’m going to start a business that sells Top Hats. So, if we employ what we’ve learned so far, you would probably advocate adding the following keyword to our links and content. But that’s because you’ve already forgotten the first lesson in this article, which is “specialize”.
You may think that selling top hats is already a fairly specific niche. But a quick Google search (picture to the right) informed me that for that roughly 14 million other pages are competing for that particular keyword phrase. No, that isn’t good.
Creating our oasis
Attracting any attention at this point may seem difficult at best — but don’t despair. Efficient Keyword research separates the men from the boys (pardon, if you’re female), and we’re going to go through it step by step.
The first thing we need Is a free keyword tool (there are some amazing and highly prolific commercial tools — but for now, let’s stick with a free one), one such tool is Google’s very own keyword finder.
The first thing we want to do is enter our broad keyword into the search term box on the left so we can get some ideas. Bear in mind that researching search terms can become complex, and that this is an introductory look at the process which excludes a lot of valuable data, But that will come with time.
SEO (Search Engine Optimization)
In theory you can build a blog revolving around a dozen search terms. When starting, I recommend researching and building around a handful only (if successful, you can branch out gradually and target more competitive keywords). While we’ve discussed the role that links and anchored text have, they are not the only important tools with regarding clever SEO.
To the right I’ve posted a couple of articles that will guide you through the specifics. One part of SEO that I did want to mention was that of meta tag analysis, since it contains elements of what we have already discussed.
Meta Tag Analysis
Meta tags are snippets of code that are invisible to the browsing end-user and are specifically planted for search engine crawlers. They house important information such as keywords, content description and authors, I mention this because most layman webmasters ignore the power of meta tags, simply because they aren’t aware they exist.
Bear in mind that these tags, as with your keywords, need to be relevant to the content of your site (or page).
Creation and Installation
In order to correctly install the tags you will need writable access to your blog’s template. The following code needs to be inserted in the tags at the beginning of the document. Here is a bare-bones example of an HTML document layout and where you should insert your code.
“open bracket”head>
“open bracket”title>Your title
“open bracket”/title>
“open bracket”meta name=”description” content=”Describe your website here”>
“open bracket”meta name=”search terms” content=”search term1,keyword2,keyword3″>
“open bracket”/head>
“open bracket”body>
Rest of Page Goes Here
“open bracket”/body>
“open bracket”/html>
Now that you have these tools I hope you are able to turn your landing page into a passive income generator and possibly create passive income streams to create wealth online fast.
Tags: passive income generator, promote, Search Engine Optimization, SEO, website seo
Posted in SEO · July 25th, 2010 · Comments (0)